认知科学

Before you answer “Yes!” — look at these three quick scenarios. And if you learn you’re a bit bird-brained, remember: intelligence is all relative, says psychologist Ben Ambridge.

宾夕法尼亚大学心理学家斯科特·巴里·考夫曼正主导一项耗资数百万美元的研究，试图量化人类的想象力，并提出”想象力商数”的概念，旨在为传统智商测试提供替代方案。想象力究竟能否被测量？

While overall memory declines as we age, that’s far from the end of the story. In fact, there are certain things older people continue to remember quite well, says researcher Alan D. Castel.

研究表明，在写作中使用第二人称”你”能产生显著的认知效果：它不仅让读者从旁观者转变为参与者，增强知识迁移能力，还能激活大脑中负责深层社会联结的颞顶联合区，从而帮助作者与读者建立更紧密的联系。